{"id":8193,"date":"2026-06-16T18:23:03","date_gmt":"2026-06-16T16:23:03","guid":{"rendered":"https:\/\/www.premierescotesdebordeaux.fr\/2026\/06\/16\/undiminished-popularity-and-a-surge-in-popularity-for-bordeaux-white-wine-%f0%9f%92%98\/"},"modified":"2026-08-01T00:10:08","modified_gmt":"2026-07-31T22:10:08","slug":"undiminished-popularity-and-a-surge-in-popularity-for-bordeaux-white-wine-%f0%9f%92%98","status":"publish","type":"post","link":"https:\/\/www.premierescotesdebordeaux.fr\/en\/2026\/06\/16\/undiminished-popularity-and-a-surge-in-popularity-for-bordeaux-white-wine-%f0%9f%92%98\/","title":{"rendered":"Undiminished popularity and a surge in popularity for Bordeaux white wine \ud83d\udc98"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/vin-blanc-huitres2-1024x683.jpg\" alt=\"\" class=\"wp-image-7148\" srcset=\"https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/vin-blanc-huitres2-1024x683.jpg 1024w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/vin-blanc-huitres2-300x200.jpg 300w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/vin-blanc-huitres2-768x512.jpg 768w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/vin-blanc-huitres2-1536x1024.jpg 1536w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/vin-blanc-huitres2-900x600.jpg 900w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/vin-blanc-huitres2.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"has-text-align-left wp-block-paragraph\">Despite a rapidly changing market environment, Bordeaux wines retain a special place in the hearts of the French. <\/p>\n\n<p class=\"has-text-align-left wp-block-paragraph\">The &#8220;Mirror&#8221; study (Opsio) reveals a strong consumer attachment: while influencers are sometimes critical, the general public remains loyal to the Bordeaux brand, perceived as a <strong>guarantee of expertise and consistent quality.<\/strong> To revitalize this momentum, professionals agree on one key lever: adapting to new desires for freshness. <\/p>\n\n<p class=\"has-text-align-left wp-block-paragraph\">In this context, white wines are doing very well: their success remains strong, driven by more spontaneous and relaxed consumption. <strong>With their aromatic profile and drinkability, our dry, sweet and dessert white Bordeaux wines (AOP Premi\u00e8res C\u00f4tes de Bordeaux, AOP Cadillac, AOC Bordeaux\u2026) stand out as the ideal ambassadors to win over new generations.<\/strong><\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"7288\" src=\"https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/Pique20Nique6-819x1024.jpg\" alt=\"\" class=\"wp-image-7288\" srcset=\"https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/Pique20Nique6-819x1024.jpg 819w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/Pique20Nique6-240x300.jpg 240w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/Pique20Nique6-768x960.jpg 768w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/Pique20Nique6.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"7292\" src=\"https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/24012025-DSCF4745-819x1024.jpg\" alt=\"\" class=\"wp-image-7292\" srcset=\"https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/24012025-DSCF4745-819x1024.jpg 819w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/24012025-DSCF4745-240x300.jpg 240w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/24012025-DSCF4745-768x960.jpg 768w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/24012025-DSCF4745-1229x1536.jpg 1229w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/24012025-DSCF4745-1638x2048.jpg 1638w, https:\/\/www.premierescotesdebordeaux.fr\/wp-content\/uploads\/2026\/06\/24012025-DSCF4745-scaled.jpg 2048w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite a rapidly changing market environment, Bordeaux wines retain a special place in the hearts of the French. The &#8220;Mirror&#8221; study (Opsio) reveals a strong consumer attachment: while influencers are&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,133],"tags":[],"class_list":["post-8193","post","type-post","status-publish","format-standard","has-post-thumbnail","category-non-categorise","category-professionals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Undiminished popularity and a surge in popularity for Bordeaux white wine \ud83d\udc98 - Premi\u00e8res C\u00f4tes de Bordeaux<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.premierescotesdebordeaux.fr\/en\/2026\/06\/16\/undiminished-popularity-and-a-surge-in-popularity-for-bordeaux-white-wine-%f0%9f%92%98\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Undiminished popularity and a surge in popularity for Bordeaux white wine \ud83d\udc98 - Premi\u00e8res C\u00f4tes de Bordeaux\" \/>\n<meta property=\"og:description\" content=\"Despite a rapidly changing market environment, Bordeaux wines retain a special place in the hearts of the French. 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